Leadership development coaching

Get seen. Gain influence. Step confidently into what’s next.

Career and leadership coaching for ambitious women of colour, from a coach who has sat at the leadership table and knows what it takes to be recognized there.

A 30-minute conversation about where you are, what’s holding you back and how coaching can help you reach your goals.
A group of professional women in conversation
Sound familiar?

You deliver results. So why does it feel like no one sees it?

You don’t need more generic career advice. You deserve strategies tailored to you that open doors to the leadership opportunities you’ve earned.

You’re seen as a doer, not a strategic leader, and you’re ready to change that perception.
You’re aiming for a senior role but struggle to clearly explain your value.
You want to increase your influence and strengthen your leadership presence.
You’ve been in the same role for years and need clarity on what’s next.
You’re tired of feeling like setting boundaries makes you “difficult” or “unhelpful.”
Programs for real career progress

Two ways to work together

Choose the path that fits where you are right now.

Group + 1:1 10 weeks

Leadership Accelerator

For when you know you’re ready for more, but aren’t sure where to focus.

A structured leadership journey with a small cohort of ambitious women. Step back, see your leadership holistically, name what may be holding you back and build a practical path to your next level.

What you get
Five small-group coaching sessions built on a 5-stage leadership framework
Three private 1:1 coaching and strategy sessions
Weekly reflection prompts and practical exercises
Session summaries, action steps and a personalized Leadership Advancement Plan
Results you can expect
More visibility, the confidence to be considered for key roles, and stronger impact that decision-makers notice.
Private 1:1 12 weeks

Leadership Development Intensive

For when you know what you want to work on and want deep-dive, personalized support.

A highly personalized coaching experience focused on a specific challenge. Navigate barriers, strategize your approach and move forward with greater clarity and confidence.

What you get
Six private 1:1 coaching and strategy sessions, every two weeks
A personalized coaching roadmap, assessments and tailored exercises
Email support or 15-minute check-ins between sessions
Session summaries, action steps and a personalized Leadership Advancement Plan
Results you can expect
Clear next steps aligned with your strengths, more confidence communicating your impact, and less stress about what’s next.

Not sure which is right for you? Book a discovery call and we’ll talk through which one fits your goals.

How my coaching can help

I don’t coach from a textbook. I coach from real experience.

With 30+ years in government, mostly in leadership roles, and a firsthand understanding of the barriers women of colour face, I help you:

Leverage your unique value

Get clear on what sets you apart and position yourself for leadership opportunities.

Increase influence & visibility

Be recognized for critical projects and attract the sponsorship that moves careers forward.

Lead authentically

Set boundaries and own your leadership presence without being penalized for it.

Clarify your career direction

Move from uncertainty to a clear, realistic plan for advancement.

This isn’t about changing who you are. It’s about owning who you are and leading from that place of power.

Real results, real change

In their words

Helped me position myself for senior roles with confidence.
I needed clarity on how to strategically advance in my organization while leveraging my expertise. The impact has been incredible. I’ve secured a promotion, a salary increase, and more responsibilities that align with my career vision.
Karla
Helped me regain my confidence and own my authentic story.
As an immigrant navigating the tech industry, Jennifer helped me regain my confidence and own my story authentically. She didn’t just help me plan my next move, she helped me believe I belonged at the table.
Gabriela
Helped me create a vision of success, and opportunities followed.
Through coaching with Jennifer, I found the courage to prioritize what I truly wanted in my career. I received multiple contract opportunities and achieved my income and lifestyle goals. Coaching gave me a new vision of success and the faith to take action.
Morgan

Read more client stories

Jennifer Purcell
Why I do this work

Hi, I’m Jennifer.

Founder, Lead to Change · Career & Leadership Coach

I’ve been where you are. I’ve been overlooked, undervalued and unsure how to step into bigger opportunities. I know what it feels like to work hard and still be unseen.

Now I help ambitious women of colour get recognized, position themselves for leadership and advance their careers with clarity and confidence.

This is the support I wish I’d had, and my clients’ results show it works.

Ready to take control of your career?

In a 30-minute discovery call, we’ll talk about your current situation, what may be holding you back, and how coaching can help you achieve your goals.

Book your discovery call
30 minutes · Virtual