Maximizing the Potential of Professionals of Colour

Elevate your professional success with career and leadership coaching!



My name is Jennifer Purcell and I am a certified coach.

My goal is to ensure professionals of colour have equitable opportunities for career advancement.

Lead to Change works with individuals and organizations to transform the career trajectory of professionals of colour. This includes clarifying career paths, and strategizing ways to navigate barriers to advancement and boost engagement.

Let’s connect to discuss your unique challenge. Schedule a complimentary 20-minute consultation to see how we can move you forward in your professional journey.

How We’re Leading Change:

Lead to Change’s coaching programs incorporate a diversity and inclusion lens. This approach acknowledges the unique challenges faced by professionals of colour in the workplace. Clients are empowered to set clear, tangible goals with achievable next steps that position them for success.

 
  • You are a manager who aspires to cultivate a team environment where all employees feel valued and included, fostering greater productivity, engagement and retention.

    Learn More

  • You are a professional of colour who needs a strategy to accelerate your career development and progression. This may include guidance navigating a career transition or advancing in your current role.

    Learn More

  • You are a professional of colour or a leader of a diverse team who wants to more effectively engage in difficult conversations needed to resolve communication challenges at work.

    Learn More

 

What Past Clients Are Saying:

  • I highly recommend Jennifer as a professional coach. She has been instrumental in helping me achieve my goals. Her passion for diversity, equity and inclusion coupled with her expertise and guidance have been invaluable to me. Jennifer has a great ability to understand my needs and challenges me to see different perspectives and reframe my personal and world views. Each meeting with Jennifer results in true practical and actionable advice and outcomes that I feel empowered and encouraged to achieve. Thank you Jennifer!

    -Natasha L., Manager, Digital Technology & Tools

  • Jennifer is a kind and open-hearted coach who worked with me over a period of several months to provide structure and support as I expanded my diversity, equity and inclusion knowledge and continued my anti-racism work. She helped me set meaningful and actionable goals for myself, provided a safe space for me to process my learnings, and offered accountability to keep me on track. With her help, I was able to make progress towards making my coaching services more inclusive and safe for persons of colour. I found every conversation with Jennifer to be enlightening, calming, and enjoyable, and I made a lot of progress because of her coaching. I would absolutely recommend her!

    -
    Amanda W., Business Coach and Consultant

  • “Jennifer is a solid person whose presence makes you feel calm and comfortable. She was excellent at picking up on my non-verbal cues, which she aptly followed with questions and comments to really get me to dig deeper into the underlying issues. After figuring out the path I was going to take, she held me accountable by helping me devise a plan to keep me moving forward. I really appreciated her strong, yet compassionate approach.“
    - Lisa B., Educator & Life Coach

  •  “Jennifer cares about her clients genuinely and wants the best for them. One of her greatest strengths as a coach is her strong listening skills and ability to probe deeper into her clients' thoughts, struggles and needs. She asks insightful and purposeful questions that prompt her clients to reflect on the deeper issues under the surface. Her coaching insights helped me clarify my personal goals, inner desires and unmet needs. She helped me see the direction that was right for me. As such, I landed a job that allowed me to showcase my leadership skills and potential.”

    - Naomi C., Strategic HR Planner

  • As a people leader and engagement/change manager, I know "one approach does not fit all". To meaningfully engage partners, motivate champions, and unlock performance that comes when every individual feels they belong and are respected, I needed Jennifer’s help.

    Jennifer has taught me how how to back up my inclusion strategies with data, approach situations from a holistic perspective, and has given me support & guidance to achieve my inclusive leadership goals. Thank you, Jennifer!

    - Willow E., Engagement Strategist & Change Manager

 

Questions?

Fill out this form with any inquiries, and I will respond within 48 hours.