Women of colour deserve a career coach who truly understands their journey
Jennifer Purcell
Founder, Lead to Change
I help women of colour professional uncover their unique value, and build a bold, values-aligned careers—so they can stop settling and start leading with confidence and purpose.
Like many women of colour, my career has been shaped by both hard-won achievements and deeply frustrating setbacks.
I’ve faced microaggressions, imposter syndrome, and burnout—while trying to prove my worth at tables where I was often the only Black woman.
I know what it’s like to follow all the “rules,” perform at a high level, and still feel unseen, undervalued, or passed over. But it doesn’t have to be this way.
My turning point came when I worked with a career coach—a decision that changed everything.
Coaching helped me stop questioning whether I was “good enough” and start recognizing my strengths, advocating for myself, and creating my own opportunities.
That transformation inspired me to launch Lead to Change in 2020 to support other women of colour in achieving their leadership goals.
What Sets Me Apart
I don’t coach from a textbook—I coach from real experience.
With over 30 years in government and corporate leadership, I’ve been where you are as an employee—and I’ve also sat on the other side as a hiring manager and senior leader.
I know how organizations work, what leaders look for, and what it takes to grow your career without burning out or selling out.
Here’s how I support you:
Gain clarity on your next steps and long-term career path
Build confidence and quiet the self-doubt that holds you back
Position yourself as a strategic leader, not just a doer
Grow visibility and influence so your value is recognized
Create a career strategy that aligns with your values and ambitions
