Women of colour deserve a career coach who truly understands their journey
Jennifer Purcell
Career Coach & Founder, Lead to Change
My mission is to help aspiring and current leaders who are women of colour to reclaim their career story, uncover their unique value, and build a bold, values-aligned career path—so they can stop settling and start leading with confidence and purpose.
Like many women of colour, my leadership journey has been shaped by both hard-won achievements and deeply frustrating setbacks.
I’ve faced microaggressions, imposter syndrome, and burnout while trying to prove my worth at tables where I was often the only Black woman.
I know what it’s like to follow all the “rules,” perform at a high level, and still feel unseen, undervalued, or passed over.
But it doesn’t have to be this way.
My turning point came when I worked with a career coach—a decision that changed everything.
Coaching helped me stop questioning whether I was “good enough” and start recognizing my strengths, advocating for myself, and creating my own opportunities.
That transformation inspired me to launch Lead to Change in 2020 to support other women of colour in achieving their leadership goals.
What Makes Me Different
I don’t coach from a textbook—I coach from real experience.
With 30+ years of corporate experience, I’ve been where you are as an employee—and on the other side as a leader and hiring manager.
I’ve seen the inside of the system—and I know how to help you rise within it, without losing yourself.
Together we focus on helping you to:
gain clarity on your career direction and professional brand
build confidence and eliminate any self-doubt in your unique value
leverage networks, mentors and sponsors to grow your career opportunities and gain promotions
Here’s how I support you:
Long-Term Career Strategy: I don’t just focus on landing your next promotion — I help you build a fulfilling career with the right strategies, skills, and mindset for long-term success.
Leadership Insight: Whether you’re stepping into leadership or ready to level up, I’ll help you break through plateaus, increase your impact, and grow your influence
Hiring Manager Perspective: I know what decision-makers look for—and how you can stand out with authenticity and confidence.
Coaching Expertise: As a certified life and conflict coach, I’ll help you navigate bias, reclaim your voice, and take bold, strategic steps toward your goals.
You deserve a career that reflects your full potential—not just your resilience.
Book a complimentary discovery call to learn how we can achieve your career advancement goals.
