Women of colour deserve a career coach who truly understands their journey
Jennifer Purcell
Career & Leadership Coach
I help women of colour professionals uncover their unique value, release what's holding them back, and position themselves strategically — so they can stop proving their worth and start leading with confidence.
Why I Do This Work
For women of colour professionals, the path to leadership isn't just about skills—it's about being seen, valued, and positioned for what's next.
Maybe you've followed all the "rules." You perform at a high level. You deliver results. But you're still overlooked, undervalued, or stuck waiting for opportunities that never seem to come.
You're not imagining it. And you're not alone.
I've been where you are
I've faced the microaggressions, the self-doubt, the exhaustion of performing at a high level while still feeling invisible. I've been the only Black woman at leadership tables—and I've questioned whether I belonged there.
My turning point came when I worked with a career coach who helped me stop questioning whether I was "good enough" and start recognizing my strengths, advocating for myself, and creating my own opportunities. That transformation changed everything—and it's why I launched Lead to Change in 2020.
Now, with over 30 years in government and corporate leadership—as an employee, hiring manager, and senior leader—I bring both lived experience and strategic insight to every client I work with.
I don't coach from a textbook. I coach from real experience — yours and mine.
What My Clients Come to Me For
Honest reflection on what's really holding them back
Not just skills or experience—but outdated beliefs, limiting labels, and the mental weight of always having to prove themselves.
Strategic positioning, not just performance tips
How to be seen as a leader, not just a high performer. How to create opportunities instead of waiting for permission.
Support that understands their reality
What it's like to navigate microaggressions, imposter syndrome, and burnout while trying to advance. What it takes to lead authentically without burning out or selling out.
How I Help You Position for What's Next
Uncover your unique value
What you bring that others don't—and how to articulate it so decision-makers see you differently.
Release what's holding you back
The outdated beliefs, limiting labels, and old patterns keeping you stuck—even when your capabilities have evolved beyond them.
Position yourself strategically
How to increase your visibility and influence without performing or burning out. How to be seen as a leader, not just a strong contributor.
Build a career aligned with who you are
Create opportunities that reflect your values and ambitions—not just what's available or expected.
